Smashburger, the rapidly expanding better burger restaurant known for its fresh, smashed to reserve burgers, has announced plans so as to add additional casino locations around the country.

The following restaurants are scheduled to open in spring and fall of 2016, bringing the brand’s Casino‐based location count to four restaurants.

• Harrah’s Laughlin – Located on the north end of Harrah’s Laughlin, Smashburger is slated to open in Spring of 2016. The restaurant will offer seating for 112 casino guests. Smashburger would be the first fast‐casual restaurant within the Harrah’s Laughlin casino.
• Rio All‐Suite Hotel & Casino Las Vegas –Located within the Masquerade Village inside Rio All‐Suite Hotel & Casino, this may be Smashburger’s third location at a Caesar’s Entertainment resort.  The restaurant will offer seating for 68 casino guests. This location could have upgraded restaurant design features akin to a brand new façade cladding system with wood planks to enliven the restaurant. Smashburger plans to open in Fall of 2016.

“As we continue our rapid expansion into markets around the country, non‐traditional locations like casinos are the most important addition to the pipeline,” commented president and CEO, Scott Crane. “Providing casino visitors with great made‐to‐order burgers in a quick and efficient manner is strictly what we’re built for. After seeing the success we’ve had at our other casino locations, we knew these two new locations were a really perfect fit and we’re occupied with the chance they're going to bring to our brand.”

From fine dining to fast casual, the casino dining environment is hyper‐competitive as guests expect an array of selections and experiences they can’t get at home. Smashburger’s operation delivers a pretty good customer experience while meeting one of the most unique opportunities in these non‐traditional venues.

Smashburger has achieved operational efficiencies because of its one‐of‐a‐kind smashing process which seems fresh, juicy burgers and chicken sandwiches in exactly minutes – ensuring a top quality product in even the top volume environments. The cooking technique enables Smashburger’s compact kitchen design, which maximizes every last square inch of space, allowing Smashburger to suit into virtually any size or space.  

Smashburger has adapted the menu at its casino locations to supply variety, quality and convenience to casino diners, including adding breakfast options to its lunch and dinner menus for guests in search of an early bite before hitting the gaming floor. Apart from 100% Certified Angus Beef burgers, the menus will offer grilled or crispy chicken sandwiches, entrée salads, and a spread of premium sides. Both casino locations can even offer a lot of beer.

“We are very excited to have Smashburger as part of our food lineup here at Harrah’s Laughlin that allows you to offer our guests and the local market a brand new experience with an upscale burger option” said Brad Belhouse, Sr. vice chairman and general manager of the valuablesan effectiveomers crave a high‐quality experience at a quick pace. There’s more demand for fast, outstanding service and food, and we feel Smashburger is the easiest partner to suit this demand.”

Smashburger currently operates in two casino locations; Caesar’s Palace Las Vegas and the Choctaw Casino Resort. Smashburger casino locations typically garner higher check averages and are key to building broad‐based brand awareness. “The sheer volume of first‐time‐users we will be able to generate at casino locations is a big opportunity for a growing brand,” said Crane. “We stay up for delivering the Smashburger experience and adding to our legion of Smashburger fans.”

Smashburger is actively seeking partnerships with experienced and seasoned franchisees at casino locations around the country and worldwide.

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