One of the worries of opponents of regulated online casinos was addressed last week in the course of the markup of Barney Frank's bill in the home Financial Services Committee. An amendment was added to the legislation to control advertising for the web gambling industry in addition to operations.The proposal came from Democratic Representative Mary Jo Kilroy of Ohio. Kilroy said her amendment would give the dept of the Treasury the ability to regulate "inappropriate advertising practices."
While that broad term will need defining and fine-tuning, the examples set by the Advertising Standards Authority within the UK will definitely be used as models of proper restriction. Advertising is proscribed both to the content and exposure received, primarily to offer protection to children and compulsive gamblers from being tempted by marketing ploys.
The ASA has had complaints about overly severe enforcement, including a refusal to allow ads clearly designed humorously and tongue-in-cheek. Also, even a single complaint from amongst all the UK population have been enough to force withdrawal of a few Internet gambling advertisements.
Still, the united kingdom program has generally been successful, preventing ads that use child-friendly images and others that make winning at gaming seem highly likely or with odds misrepresented.
The Kilroy amendment easily passed the committee vote, even drawing foes of the bil equivalent to Spencer Bachus to praise efforts to make the Frank measure a greater and safer bill.
Published on August 2, 2010 by A.J.Maldonado
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