888 Holdings, an organization involved with regulated online poker in Nevada, New Jersey and Delaware, is in preliminary talks to obtain U.K.-based bookmaker William Hill, consistent with a report from Bloomberg.

888 and the Rank Group are pursuing a bid together, the report said. The associated fee tag being discussed is $4 billion. William Hill recently ousted its Chief Executive Officer James Henderson.

Last year, William Hill was vying for a takeover of 888 for $1.1 billion.

According to Bloomberg, gambling industry consolidation was higher in 2015 than it's been in a decade. The $12.9 billion in deals announced in 2015 was roughly double that of 2014 and the top since 2005, the report said. In 2014, Amaya Gaming bought PokerStars for $4.9 billion.

Caesars Entertainment Corp. is currently considering a sale of Caesars Interactive Entertainment, the parent company’s online gaming division, to China’s Giant Interactive Group for $4 billion to boot. A POSSIBLE deal wouldn't include the arena Series of Poker.

Read More... [Source: CardPlayer Poker News]