888poker recently kicked off a new campaign designed to attract recreational players with a series of television advertisements and a promotion called "Live the Game."

The advertisements are currently broadcasting in the United Kingdom and feature three friends who are constantly trying to "one-up each other" by raising the stakes in everything that they do. 888poker claims the concept behind the Live the Game campaign is that the dynamics of poker – such as Fold, Call, Raise, All-in, and Bluff – are reflected in true players' day-to-day lives and how they view the world.

Assisting the campaign is a new promotion based on free entries to tournaments with prize pools of $2,000, $5,000, and $10,000. There is also an added twist to 888poker's daily spin wheel.

All new players who sign up to 888poker via PokerNews links between now and March 14, 2016, receive a free $88 (£20 in the UK) package just for creating their account and then a 100% up to $888 first deposit bonus. Once they have made a deposit, they automatically receive three tickets to the following Live the Game tournaments:

• $2,000 Smooth Call tournament
• $5,000 Raise the Stakes tournament
• $10,000 Action Hero tournament

Existing members are also catered for and invited to participate in the Live the Game promotion. Those who have already deposited into their 888poker accounts will receive an email or client pop-up inviting them to claim three free tickets, plus there are daily missions to complete that award tickets to the Live the Game tournaments.

Players can also help themselves to Live the Game tournament tickets by making a deposit of at least $10 with the relevant bonus code.

Bonus code	Prize
CALL10	Five tickets to a $2,000 Smooth Call tournament
RAISE10	Two tickets to a $5,000 Raise the Stakes tournament
ALLIN10	One ticket to a $10,000 Action Hero tournament

Daily Spin Wheel Receives a Makeover

Throughout the Live the Game promotion, players can choose between two spin wheels when they log into their accounts. It's a popular gimmick that has been well-received since its launch, partly due to it awarding prizes to players just for logging into their 888poker accounts.

Players can spin the Smooth Spinner where every spin yields a prize, or take a risk and choose the Wild Spinner where prizes are of a higher value than the Smooth Spinner, but only 30% of spins win a prize. Prizes include tournament tickets, Live the Game tournament tickets, cash bonuses, free sports bets, and casino free play.

The Softest $1M Online Tournament Ever?

This new Live the Game campaign runs alongside the latest edition of 888poker's Super XL Series, which sees more than $2,000,000 guaranteed across 38-events between January 24-31.

The $1,000+$50 buy-in Super XL Series, with its $1,000,000 guaranteed prize pool, is being billed as the softest $1,050 buy-in online tournament ever due to the sheer number of recreational and inexperienced players who have qualified for it and done so from as little as $0.01. January 31 at 7:00 pm GMT is the date and time that this super soft high stakes event kicks off.

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