International Game Technology PLC (“IGT”) announced the launch of The Ellen DeGeneres Show Have just a little Fun Today Slots at the company’s DoubleDown Casino social gaming app. This marks the primary time a current television talk show host has extended her brand into the growing social casino world. The Ellen DeGeneres Show Have a bit of Fun Today Slots was developed by IGT and Ellen Digital Ventures, a business initiative created by Ellen DeGeneres and the Warner Bros. Television Group.
The game launched Friday, May 13, with Ellen introducing it in her show to positive results.
Inspired by IGT’s popular namesake land-based casino game, The Ellen DeGeneres Show Have a bit of Fun Today Slots captures the fun, humorous spirit of “The Ellen DeGeneres Show” in a free-to-play social game for desktop and mobile play.
“It’s no surprise that Ellen is the primary talk show host to get on board with the growing social casino phenomenon,” said Joe Sigrist, DoubleDown interactive senior vice chairman and general manager. “With The Ellen DeGeneres Show Have just a little Fun Today Slots, DoubleDown Casino is giving millions of ‘Ellen’ fans a brand new option to engage together with her anytime, anywhere. Between the funny voiceovers and original clips, the sport offers the following smartest thing to having Ellen dancing right by your side.”
The Ellen DeGeneres Show Have a bit Fun Today Slots game is full of original voiceovers, clips from the television show and stunning graphics. The game’s five reels are filled with iconic Ellen-related imagery including VIP passes, boxer shorts and the numerous faces of Ellen DeGeneres. The 75-payline social game plays similar to the land-based casino version of the sport including the 3 Ellen-inspired bonus events: the “What’s within the Box” bonus, the “Ellen’s Wheel of Riches” bonus and the thrilling “Dunk Tank” bonus. Lucky players can spontaneously trigger the “Have a bit of Fun Today” bonus, where entire reels can become wild and players have a possibility for big virtual chip wins.
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