Atlantic City casino operators keep arising with ideas to jumpstart their plummeting revenue streams while deflecting blame for the present situation to everyone but themselves. The most recent from the eleven licensed New Jersey gambl,ing venues is the idea that increased advertising may solve the problems, so long as the federal government pays for it.The Casino Association of latest Jersey says it will take $20 million a year to correctly promote the city and its gaming. However the casinos currently only have the cheap of $11 million, and so they want the state to fund the rest.
The group says government contributions could be an investment that may repay itself, through increased gambling revenue and contributions to state projects. It says Las Vegas spends $250 million to advertise itself a year.
"Our job is to modify perceptions of Atlantic City and produce more people here," said Jeff Vasser, president of the Atlantic City Convention & Visitors Authority. "WE'RE within the most costly media market within the nation."
Previously, casino executives have speculated that purchasing property to be developed as casinos was holding the industry back, and asked for city use of eminent domain rights to help their private enterprise. A SCARCITY of transportation has also been accused of causing casino attrition, and a choice for a more robust airport and new rail facilities, to be paid for by government, was raised.
Jeff Corbo, head of the Casino Association, says millions of people that live nearby are uninformed of all that exists in Atlantic City that does not involve casino gambling. He thinks those features, considered so insignificant recently as to be ignored in casino promotions even right down to low-cost ads like on casino websites, now may turn Atlantic City's fortune around... so long as another person is footing the bill.
Published on August 15, 2009 by VirginiaMaddox
Read More... [Source: Atlantic City Casino News]
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