The sports betting platform may be fully managed by Kambi Group after 32Red struck a maintain the sports betting services business-to-business supplier earlier this year.
According to the SBCNews.com website, the re-launched service will target new and existing sports betting customers with a number of special World Cup promotions.
The new product may also be promoted through 32Red’s sponsorship of Scottish Championship second-tier football club Rangers.
Ed Ware, chief executive officer of 32Red, said: “We have numerous new product ideas within the pipeline that we're very thinking about and we're working with Kambi to assist innovate within the sports betting world.
“It is vital that we bring something new and relevant to sports betting that may be true to 32Red’s brand proposition and that’s what we intend to do.”
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