Global Gaming Expo (G2E), set to happen Sept. 30-Oct. 2 on the Sands Expo & Convention Center in Las Vegas, remains the highest convention and trade extravaganza for the North American gaming industry, if not the world.
The primary sponsors of the event, the yank Gaming Association and Reed Exhibitions, have managed to keep up this lofty perch by constantly improving the development; primarily by adding conference and show floor elements to maintain G2E both fresh and exciting. This year isn't any exception, with a brand new hotel and lodging-specific educational conference track and exclusive seminar keynotes delivered by industry heavy-hitters Sheldon G. Adelson and Stephen A. Wynn.
On the trade event front, G2E organizers claim this month’s event will feature the biggest show floor up to now five years; with greater than 450 exhibitors displaying a few of the services had to maintain and improve both land-based and online gaming operations. Inspite of these added companies, likelihood is that most trade event attendees might be targeting one facet of the industry—slot machines; even perhaps more so than usual given the entire recent merger and acquisition activity within this space over recent months. With this backdrop, the editors of Slot Managerasked a cross-section of slot operators what slot products and technologies they are going to be in search of at this year’s Global Gaming Expo. Listed here are a few of their answers.
Bart Algozzini, manager, slot operations, Sands Casino Resort Bethlehem, Bethlehem, Pa.
While at G2E, we will be able to be taking a look at the entire new products from the next manufacturers: Bally, IGT, WMS, MGAM, GTECH, Lightning Gaming, Ainsworth, Konami and Aristocrat.
I can also be self-dispatching systems for floor attendants (WRG, Bally and other companies); CDI/Global Suite, for floor tracking; and whatever else catches our eye while we're there.
Warren Davidson, slot director, Coushatta Casino Resort, Kinder, La.
This year I'LL BE on the lookout for new slot machines with cabinets that offer a visible impact and differentiation for the casino floor. Too often great new games are overlooked by players just because the cupboard didn’t stick out from the gang. I WILL BE ABLE TO even be in search of new mechanical reel games for my quarter, dollar, and better denomination players. We’re finally beginning to see great new products on this still important segment and our guests love them!
Larry Flynn, senior vice president, gaming, Ontario Lottery & Gaming Corporation
As operators of gaming facilities, we want and are taking a look at games in order to take the buyer experience to the following level; it doesn’t need to provide the massive bang although that might be nice. We’re in search of products with longevity and player experience-focused math models so as to keep our players engaged. We feel the particular game experience the player has after they decide to take a seat at a game in a single of our properties is very important to our future success. We’ll certainly be paying close attention to the goods vendors show this year to look if they’ve captured the essence of what we’re looking for.
With the evolving customer we glance to adapt as well, and always have our eyes out for the games with the intention to bring new faces into our properties. One area we’ve seen considerable growth in is e-tables; they carry within the younger crowd and provides them the appear and feel of live card games. The games are fun, engaging and exciting whether its blackjack, baccarat or roulette.
When we glance at games, we have now come some distance from thinking, “it’s a lovely box, so let’s buy it.” We love to, and can continue to, challenge our vendors in bringing to the table the proper games with the suitable math models for our market and, wherever possible, being first to market.
Chuck Hickey, vice president, slot operations, Barona Valley Ranch Casino, Lakeside, Calif.
I’m not in search of anything too specific. I ATTEMPT TO keep an open mind for the entire stuff in the market. Something I REALLY LIKE to check out and do is spend Thursday looking off the beaten path and check out to search out probably the most next great ideas from some company looking to do something different. I’ve not been very successful at this, but perhaps this year!
From a technologies standpoint—I don’t have much of an concept. Barona is slightly a throwback casino and believes in people greater than technology. We glance for methods to savor people. Anything so they can help our staff make friends and feature fun with them is a winner in my book.
Jaime Martinez, director of slots, Wild Horse Pass Hotel & Casino, Gila River Gaming Enterprises, Chandler, Ariz.
I might be product innovation and clearly the pricing to maximise my capital investment. These two categories don't seem to be the one things I EXPLOIT in creating a determination in my manufacturers or game selections; it's the way the games play, look, sound in addition to the hit frequencies, etc. There are lots of factors to think about and to check before committing to an expansion or a selected product. Hopefully many makers bring some innovative and exciting new products to G2E this year so one can sway me to buy.
Michael Palmieri, vice chairman of slot operations, Empire City Casino, Yonkers, N.Y.
My main goal for G2E is to search out the brand new innovative games or products in an effort to provide entertainment and excitement for our guests. Last year, the manufacturers looked as if it would focus a bit of more on premium game content. I'M serious about seeing the brand new premium themes, in addition to the core themes with the intention to resonate well with our guests and make sense to us operationally. With the landscape changing at the manufacturer side, this year’s show must be more interesting than ever to look what direction the manufacturers are heading and ultimately, the way it affects the battle for floor space.
I am also hoping to seek out new products that enhance our guest’s overall experience while at our property. With our large casino floor and high amount of traffic, we're always in search of products that make us more efficient with all kinds of guest service transactions.
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