In late October, Ivey Poker suspended its play-for-free poker app on Facebook, which was launched in July 2013. Meanwhile, its training site, Ivey League, has to this point remained unaffected.
“It’s actually just step one in our evolution as we prepare to launch a much bigger and higher gaming experience for you all in 2015 … the most efficient is yet to come,” Ivey Poker revealed in a statement.
Now, in a surprise move, the corporate has named Dan Fleyshman as their new CEO.
According to pokerfuse, Fleyshman, the previous CEO of Victory Poker, may be on the helm in 2015 when Ivey Poker is relaunched.
“This news wasn’t purported to pop out til 2015,” Fleyshman admitted on Facebook.
"Since Black Friday I've consulted for multiple land based casinos and social gaming apps, but was never open to the theory of an executive role with any of them," Fleyshman told PokerNews. "When it came to Phil Ivey, I always saw how a lot more his brand could really be, so I USED TO BE excited on the idea of truly expanding him from Ivey Poker the app & training site into 'Ivey League' the emblem. So a couple of months ago we agreed that we might hire an all-star exec team and the most productive design agency, PR firm, manufacturers, consultants, programmers, etc. to roll out a dozen product lines and offerings from apparel and headphones to fantasy sports and more."
Fleyshman is a well known figure within the poker industry. As a player, he has amassed $703,214 in career earnings — including a seventh-place finish within the 2010 World Series of Poker Europe Main Event for $183,029 — but Fleyshman really established himself within the game when he launched Victory Poker in 2010. Fleyshman recruited a stable of well-known pros including Antonio Esfandiari and Andrew Robl, but he made the cruel decision to shutdown the location after Black Friday.
Outside of poker, Fleyshman became the “youngest founding father of a publicly traded company in history,” and some years back launched his own charity, Model Citizen Fund, which distributes emergency backpacks to the homeless.
“Expanding Phil Ivey from a household name poker player into the ‘Ivey League’ brand that he deserves to be,” Fleyshman elaborated on Twitter. “Expect to peer a dozen product extensions from Phil Ivey and a tremendous rollout by the all-star team we’ve prepare for Ivey League 2015.”
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