BCLC Launches Williams Interactive Games on PlayNow.com Online Casino

Williams Interactive LLC, an entirely owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), today announced that its library of exciting casino game content is live and taking wagers on PlayNow.com, the net casino operated by the British Columbia Lottery Corporation (BCLC). As a result integration with the Williams Interactive Remote Game Server, players inside the Canadian provinces of British Columbia and Manitoba now have access to fit themes made preferred in terrestrial casinos across North America, including hit games Zeus, Reel ‘em In! Big Bass Bucks and THE WIZARD OF OZ.

With the launch of Williams Interactive casino content on PlayNow.com, Scientific Games has furthered its relationship with BCLC to incorporate lottery, land-based gaming and interactive products. Williams Interactive helps support BCLC’s goal to construct player loyalty across all channels and extends the BCLC customer entertainment experience beyond traditional lottery and land-based casinos.

Jordan Levin, President for Williams Interactive, commented, “This launch is another exciting milestone in our mission to offer the world’s most compelling iGaming entertainment. The important thing to building player loyalty, at the casino floor or online, is to consistently offer great gaming experiences; our proven content library is a perfect solution for BCLC and Manitoba to further enhance the gaming entertainment available beyond the walls in their casinos. BCLC is without doubt one of the premier casino operators within the world, and we’re thrilled to contribute content to be able to strengthen their player relationships online.” 

Read More... [Source: eGaming]